The Brief

Cupcake House Bakery was the passion project of Fiona MacIntyre.

Fiona got in touch with me to help realise her vision of having a home-made cupcake business and required a brand, website and assistance with business card production.

The brief was clear - create a clean, "homey feel" brand, and launch it with a simple one-page website to advertise the business, give pricing and generate enquiries via social media and online web form.

The brand makes use of rustic textures, ripped edges and add style with a handwritten font which really sets off the strong, visually appealing cupcake photography.

Tools & Technology Used

Adobe Illustrator Adobe Photoshop SASS Google Analytics